Travel should drive results, not just memories.

Katherine Butler-Dines began her career in luxury travel, planning large-scale brand programs for companies like Estee Lauder, celebrity weddings, and HNW vacations. For her discerning clientele, there was no room for error.

Later on, she joined the PE fund Alpine Investors as a portfolio CEO, responsible for the P&L and all its attendant decisions. She spent time in your shoes. And during that time, she attended retreats and leadership offsites. They were fine, sometimes even fun. But she came home more stressed, behind on work, with no real takeaways to improve her business. The travel had, in fact, impeded its own goals!

Travel is a serious investment.

But most offsite planners don't treat it like one. An offsite without a clear connection to your strategy is just your team's most expensive annual disruption.

After years in travel, consulting, VC, and PE, Katherine kept wondering what the Venn diagram of luxury travel and commercial rigor would look like. What would it look like for someone to design offsites with business outcomes at the core? That question became Affinity Travel Co. and its answer became our design approach.

Start with the outcome.

The best programs are designed backwards. ATC builds everything to support the desired result. Therefore, everything we do is bespoke, with a level of meticulousness that AI agents, SaaS tools, and offshore assistants can't replace.

Your people can tell the difference.

When something was designed for them specifically, they can feel it. They go back to work with greater camaraderie, mission alignment, and brand loyalty.

Today, ATC works with companies, member associations, and organizations who understand travel is a serious investment and treat it accordingly.

Every program we design starts with a clear objective and ends with a measurable outcome. This philosophy directs everything do: we look forward to driving results for you too!